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Our Brand

Founded by Ms Lorraine Wong in 2022, FEU is a pharmaceutical skincare and haircare brand from France. With nearly twenty years of experience in the medical industry, Lorraine served as the Head of Operations and Head of Marketing at Hong Kong Medical Group (now a listed company) before establishing the “Combined Women’s Specialist Clinic” in 2015. Her extensive experience in the industry has given her a profound understanding of the needs of customers. She identified that many pregnant patients at her Combined Women’s Specialist Centre suffered from stretch marks, hair loss, and pigmentation. In collaboration with a French company, she successfully developed botanic, personalised pharmaceutical skincare and haircare brand to meet the diverse needs of her customers.

FEU brand utilises AI technology to provide personalisation for most of its products. Customers can add boosters to enhance the effects based on AI skin analysis, personal preferences, and changes in weather. All products are formulated and packaged in France, using 100% natural plant extracts, following a vegan philosophy, and without any artificial colors, synthetic fragrances, mineral oils, or chemical preservatives, meeting high standards for health and the environment.

FEU’s product range has gradually expanded to the face, the eyes, and eczema care, providing a wider selection and more comprehensive care options. The products are of excellent quality and highly innovative, providing customers with exceptional personalised care solutions, making it a preferred choice for an increasing number of customers.

FEU's R&D team works tirelessly to innovate and develop more products that meet the needs of customers, while also paying close attention to customers’ feedback and opinions,  to continuously improve and optimise their products. FEU's products not only help customers solve skin and hair problems, but also boost their confidence and comfort.

Lorraine has high demands for health, wellness, and beauty, based on her many years of experience in the medical industry. FEU’s logo, packaging, slogan, brand concept, and product quality are all of top-notch quality, reflecting the brand's professionalism, high quality and innovative spirit. As the brand's founder and spokesperson, Lorraine personally participates in all aspects of the product pre-launch, ensuring the consistency and quality standards of the brand. Her experience and expertise also provide valuable support and guidance for the brand's development.