The concept behind the FEU brand originates from the four classical elements – earth, water, fire and air, which form the fundamental building blocks of the universe and natural phenomena. In keeping with this philosophy, all FEU products are 100% natural and do not contain any chemical preservatives.

The four elements correspond to different functions of the human body: ‘earth’ to hair and bones, ‘water’ to circulation, ‘fire’ to metabolism, and ‘air’ to breathing. The balance of these four elements is fundamental to our well-being – deficiencies in any of them can increase the likelihood of skin and hair problems.

FEU offers an extensive range of products that help to maintain the perfect balance between the four elements, including our moisturizing and restorative range, our anti-aging collagen range, our sun protection and body-firming range, and our anti-hair loss and hair growth range.

Just like the four elements, hair and skin behave differently in different climates and
environments, and therefore require the right products to keep them in optimal condition.

Made entirely from natural ingredients and backed by cutting-edge scientific research, our products are plant-based and vegan, help to strengthen the natural barrier around your skin and hair to give you the self-confidence and individuality you deserve.