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About FEU

Formulated and packaged in France, FEU is a customised, botanical, and vegan beauty brand, aiming to restore your own natural beauty.  Driven by a passion for natural beauty, we select active ingredients from natural sources and turn them into premium, effective and natural skincare and haircare products using the latest scientific research. All of our products are designed to give you flawless and healthy-looking skin and hair that exude self-confidence and individuality.  


The concept behind the FEU brand originates from the four classical elements – earth, water, fire and air, which form the fundamental building blocks of the universe and natural phenomena. In keeping with this philosophy, all FEU products are 100% natural and do not contain any chemical preservatives.

The four elements correspond to different functions of the human body: ‘earth’ to hair and bones, ‘water’ to circulation, ‘fire’ to metabolism, and ‘air’ to breathing. The balance of these four elements is fundamental to our well-being – deficiencies in any of them can increase the likelihood of skin and hair problems.

FEU offers an extensive range of products that help to maintain the perfect balance between the four elements, including our moisturizing and restorative range, our anti-aging collagen range, our sun protection and body-firming range, and our anti-hair loss and hair growth range.

Just like the four elements, hair and skin behave differently in different climates and
environments, and therefore require the right products to keep them in optimal condition.

Made entirely from natural ingredients and backed by cutting-edge scientific research, our products are plant-based and vegan, help to strengthen the natural barrier around your skin and hair to give you the self-confidence and individuality you deserve.

Our FOUR philosophy

1. Natural and safe
•    100% natural plant extract
•    100% alcohol-free
•    No artificial colors
•    No artificial fragrance
•    No chemical preservatives
•    No mineral oil

We replace chemical preservatives by high cost natural plant extracts.  Our formula is mild and effective.  There are also products specifically designed for eczema and rosacea, which can be safely used for customers who are sensitive and acne prone skin.

2. Veganism
•    Cruelty-free and vegan friendly formula. No animal by-products.  Vegan users can also be catered for.

3. Customised
•    Customers can select functional boosters according to their own preference.  Skincare boosters such as moisturising, whitening, firming, anti-aging, anti-sensitivity and anti-acne etc. Haircare boosters such as anti-hair loss, hair growth, oil control, anti-bacteria and many more.

4. Combination of Eastern and Western approach
•    The perfect blend of the most active and natural ingredients from Eastern and Western regimes, combining powerful high-performance scientific technology. We create one-of-a-kind skincare and haircare products with the essence of both worlds.

We take the best of both worlds

TraditionalChinese medicine x Scientific + Effective ingredients

Made entirely fromnatural ingredients and backed by cutting-edge scientific research, our productsare plant-based and cruelty-free.  They helpto strengthen the natural barrier around your skin and hair to give you theself-confidence and individuality you deserve.

Researchedand developed by “Nannotiv Biotech LLC” Paris and in partnership with “FlammeInnovation International Investment Limited”,  all products are formulated and packaged in France.