About FEU
Formulated anddeveloped in France, Feu founded on the principles of 100% all-natural plantextracts and a commitment to veganism. Our mission is to offer personalisedsolutions in medical skincare and haircare.
At the heart of ourbrand lies the commitment to individualised skincare and haircare solutions. Wemeticulously source high-performance natural ingredients from around the globe,extracting active compounds that undergo thorough scientific research to guaranteetheir safety and effectiveness. Each product is designed to cater to diverseskin types, personal preferences, and varying environmental conditions,empowering users to customise their skincare routines to suit their individualneeds.
We aspire to enhancethe confidence and intellectual beauty of every individual. We believe in theuniqueness of each person, and through our bespoke skincare solutions, weenable individuals to express a more confident, wise, and distinctive versionof themselves. This philosophy underpins our brand, as we strive to helpeveryone experience the harmonious blend of natural beauty and personalisedcare, radiating sophistication and elegance.
BRAND CONCEPT
The concept behind the FEU brand originates from the four classical elements – earth, water, fire and air, which form the fundamental building blocks of the universe and natural phenomena. In keeping with this philosophy, all FEU products are 100% natural and do not contain any chemical preservatives.
The four elements correspond to different functions of the human body: ‘earth’ to hair and bones, ‘water’ to circulation, ‘fire’ to metabolism, and ‘air’ to breathing. The balance of these four elements is fundamental to our well-being – deficiencies in any of them can increase the likelihood of skin and hair problems.
FEU offers an extensive range of products that help to maintain the perfect balance between the four elements, including our moisturizing and restorative range, our anti-aging collagen range, our sun protection and body-firming range, and our anti-hair loss and hair growth range.
Just like the four elements, hair and skin behave differently in different climates and
environments, and therefore require the right products to keep them in optimal condition.
Made entirely from natural ingredients and backed by cutting-edge scientific research, our products are plant-based and vegan, help to strengthen the natural barrier around your skin and hair to give you the self-confidence and individuality you deserve.
Our FOUR philosophy
1. Natural and safe
• 100% natural plant extract
• 100% alcohol-free
• No artificial colors
• No artificial fragrance
• No chemical preservatives
• No mineral oil
We replace chemical preservatives by high cost natural plant extracts. Our formula is mild and effective. There are also products specifically designed for eczema and rosacea, which can be safely used for customers who are sensitive and acne prone skin.
2. Veganism
• Cruelty-free and vegan friendly formula. No animal by-products. Vegan users can also be catered for.
3. Customised
• Customers can select functional boosters according to their own preference. Skincare boosters such as moisturising, whitening, firming, anti-aging, anti-sensitivity and anti-acne etc. Haircare boosters such as anti-hair loss, hair growth, oil control, anti-bacteria and many more.
4. Combination of Eastern and Western approach
• The perfect blend of the most active and natural ingredients from Eastern and Western regimes, combining powerful high-performance scientific technology. We create one-of-a-kind skincare and haircare products with the essence of both worlds.
We take the best of both worlds
Traditional Chinese Medicine x Scientific Formulation Technology
We merge the wisdom of traditional Chinese medicine with the cutting-edge techniques of modern science to develop a range of personalised skincare and haircare brands centered around all-natural ingredients. Our products are not only clean and vegan but also designed to enhance the natural barriers of the skin and hair, empowering every user to exude confidence inside and out.
By selecting premium natural ingredients, our formulations effectively combat environmental stressors, revitalising the skin and restoring the luster of hair. Each product is meticulously crafted to cater to various skin types and individual needs, ensuring that users can find the ideal care regimen for themselves.
We believe that everyone is unique. Through our personalised care products, you can confidently express your true self and radiate a distinct and captivating charm!
Researchedand developed by “Nannotiv Biotech LLC” Paris and in partnership with “FlammeInnovation International Company Limited”, all products are formulated and packaged in France.
